Recreating the magic and simplicity of Art Deco, the foremost design movements of the of the 1930s in art, fashion and architecture, Ritu Kumar’s WIFW finale collection exemplified a mastery of graphics with its aesthetic message wonderfully suited to both India and Europe. Actress Esha gupta walked the ramp in the finale by Ritu Kumar dressed in a gorgeous black & gold lehenga skirt with a jacket from Ritu Kumars coutire collection
Split into two parts, the show began with the Label Ritu Kumar brand and culminating in RITU KUMAR Couture.
The opening sequence by Label Ritu Kumar presented an Art Deco in a contemporary design language and context. Using the motifs and moods of the era, the pieces were crafted to offer a modern representation. Dropped waists, bold forms and delicate embroideries were juxtaposed with modern techniques and shaping. The collection was very graphic. Fabrics were predominantly silks in chiffon, crepe and twill. The mood was svelte evening wear and embellishments exuded themes and inspirations from architecture. Blazing colors, rich deep inks, bold and elegant lines made possible by treatments like serigraphy and lithography spell glamour, romanticism and wit.
The second half of the show was inspired from the Indian Freedom Movement and the colonial era and dipped into the romance of the 1930’s. Using the rich design heritage of Ritu Kumar Couture, the collection drew from the European influence on Indian royalty during the pre-partition period. This resulted in the use of rich tapestries, laces, brocades and embroideries. The interpretation of the theme used expert workmanship of the atelier. It carried forward the vintage mood of the previous segment but in its Indian avatar. The geometric motifs formed graceful curvilinear feminine lines of paisleys and chintzes in luxurious colors.
The collection ended with a regal collection of gold, black and jeweled ensembles reminiscent of the India of the mid 20th century with its Baroque influences and distinctive style of Indo European fashion & who better than Esha Gupta the show stopper who walked the ramp with great grace and poise in the royal collection.
The distinctive element of the show was A wide range of “Ritu Kumar” brand showcased at one event. Both history and the future of the brand had been made available on one platform and the appeal was aimed across generations and tastes through a lavish and adventurous presentation.