Prominent event management company, Maximus Events, led by avid runner and fitness enthusiast – Milind Soman along with Reema Sanghavi, today announced India’s first ever 10km run for women named “Pinkathon – Run to Lead” with an aim to spread awareness on breast cancer and educate people about the causes and prevention of this hugely under-publicized ailment.
Maximus Events has joined hands with the Women’s Cancer Initiative led by Deveika Bhojwani and the Tata Memorial Hospital for this unique initiative. Leading Bollywood actress and fitness aficionado Bipasha Basu officially launched the registrations for the event for participants from across the country.
The 10 km run scheduled in the business hub of Bandra Kurla Complex will be held on 16th December 2012 in Mumbai. This will be the first of the planned 10 city series across India in the coming years. The success and response to the inaugural event will also help organizers mould the event into an annual phenomenon.
