Festivities at the “Pink Carnival”, being organized by Pinkathon 2012 at Phoenix Market city mall, reached an all-time high when actress and style diva Soha Ali Khan visited the mall to show her support for Pinkathon and spread awareness on the cause of breast cancer. Soha also presented a donation cheque worth Rs. 100000 (Rupees One Lac) to Deveika Bhojwani from the Women’s Cancer Initiative, thus marking the official countdown to the run scheduled to take place in Mumbai on the 16th December 2012.
Pinkathon 2012 is an initiative by avid runner and fitness enthusiast – Milind Soman who is bringing this international concept of 10km run to India through his event management agency “Maximus Events” along with his partner Reema Sanghavi. This will be India’s first ever 10km run for women named “Pinkathon – Run to Lead” with an aim to spread awareness on breast cancer, and will be conducted in three categories of 10km, 5km and 3km.
Speaking on the occasion, Soha Ali Khan said: “Breast cancer is the least spoken about ailment in India and it’s surprising how easily we avoid such a big issue. I think events like Pinkathon go a long way in creating awareness about breast cancer and I’m glad Milind has taken up this initiative! I urge all the woman of Mumbai to step forward and support Pinkathon, this is your cause, register and run for yourself!”